![]() For instance, if you are a brand with a number of sub-brands, a symbol can help create a unified image. What you want to focus on here is how a symbol or image can enhance your message. What does a image say that wordmark can’t? If your brand is one that forefronts relationship-building, storytelling, community-a wordmark, in the right color and font, might be your best bet. If your brand is one that promises action, you may be better able to convey this visually than verbally. The way your logo functions can reflect your brand’s values as well. If you’re a newer brand and really want to build name recognition, repetition and visibility is a strategy to keep your name in the public imagination (you can always rebrand to a symbol later on). Similarly, if your business is international, you may want to consider a symbol to help add meaning where there might be a language barrier. If you have a very long name or one that doesn’t describe what your business does, a symbol can help differentiate you.
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